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Privacy Policy

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Effective Date: 09-12-2025
Last Updated: 09-12-2025

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1. Introduction

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Altum Marketing Association (“we,” “our,” or “us”) is committed to respecting and protecting the privacy of our clients and website visitors. This Privacy Policy explains how we collect, use, store, and protect information to better understand your needs and provide tailored marketing offers.

By using our services, you consent to the practices described in this Privacy Policy, in accordance with Canadian privacy laws, including the Personal Information Protection and Electronic Documents Act (PIPEDA).

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2. Information We Collect

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We may collect the following types of information:

  • Business Information: Company name, industry, products or services offered, business address, and website.

  • Contact Information: Name, job title, email address, and phone number.

  • Marketing Details: Information about your marketing goals, budget, and previous campaigns.

  • Website Interaction Data: IP address, browser type, device information, pages visited, and actions taken on our website (collected via cookies, pixels, and analytics tools).

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3. How We Use Your Information

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We use collected information to:

  • Understand your business needs and develop personalized marketing strategies.

  • Create and send proposals or offers tailored to your goals.

  • Communicate with you regarding services, updates, and relevant opportunities.

  • Improve our services, website, and client experience.

  • Deliver targeted advertising through online marketing platforms.

  • Comply with legal obligations.

We do not sell or rent your personal information.

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4. Cookies, Pixels, and Tracking Technologies

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We use cookies, tracking pixels, and similar technologies to:

  • Analyze website traffic and campaign performance.

  • Improve user experience and website functionality.

  • Deliver relevant and personalized advertising.

You can adjust your browser settings to refuse cookies, though some features of our website may not function as intended.

 

5. Use of Third-Party Marketing & Analytics Tools

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We use trusted third-party tools to measure performance, understand customer behavior, and deliver targeted ads. These tools may collect information about your browsing activity on our website and across other sites over time.

Tools we may use include (but are not limited to):

  • Google Analytics – To analyze website traffic and visitor behavior.

  • Google Ads – To deliver targeted advertising and measure ad performance.

  • Meta (Facebook) Pixel – To track conversions and optimize ad campaigns.

  • LinkedIn Insight Tag – To measure ad effectiveness and retarget visitors.

Data Handling:

  • All collected data is used for internal analysis and marketing optimization only.

  • We may connect analytics data with contact information you provide to better tailor our services.

  • We only request access permissions necessary for the intended purposes.

Opt-Out Options:

  • You can opt-out of Google Analytics tracking by installing the Google Analytics Opt-out Browser Add-on.

  • You can control ad personalization through your Google Ads Settings and Facebook Ad Preferences.

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6. Information Sharing

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We may share your information only in the following cases:

  • With your explicit consent.

  • With trusted service providers under confidentiality agreements.

  • When required by law or regulation.

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7. Data Storage and Security

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We take reasonable technical and organizational measures to protect your personal information from unauthorized access, use, or disclosure. Data is stored securely and retained only as long as necessary to fulfill the purposes outlined in this Privacy Policy or as required by law.

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8. Your Rights

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You have the right to:

  • Access the personal information we hold about you.

  • Request corrections to your information.

  • Withdraw your consent to our use of your personal information, subject to legal or contractual restrictions.

To exercise your rights, please contact us at:
Email: info@altum-marketing.com
Phone: 587-971-3110

 

9. Changes to This Policy

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We may update this Privacy Policy from time to time. Any changes will be posted on our website with the “Last Updated” date revised accordingly.

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10. Contact Us

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If you have any questions or concerns about this Privacy Policy or how we handle your information, please contact us:

Altum Marketing Association
Email: info@altum-marketing.com
Phone: 587-971-3110
Address: #2500, 500 4th Ave SW, Calgary, AB, Canada, T2P 2V6

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